September 12, 2025 — The All Women’s Sports Network (AWSN) has announced the launch of a dedicated 24-hour women’s sports channel in Saudi Arabia, marking a historic step for female athletes and fans in the region.
The new channel will broadcast a wide range of women’s sporting events, from football and basketball to athletics and tennis, with the goal of giving female athletes greater visibility and creating new opportunities for women in sports media. AWSN executives stated that the channel aims to “empower women through sport” while also catering to the growing appetite for women’s competitions among younger audiences in the Middle East.
Saudi Arabia, which has only recently expanded opportunities for women in sports, has been making significant investments in global athletics. The launch of a women’s-only sports channel is seen as both a cultural milestone and a strategic move to align with the country’s long-term vision for modernization and inclusivity.
Industry experts note that the channel could attract major sponsorships, boost women’s leagues, and inspire the next generation of female athletes in the Gulf region and beyond.
“This is more than just television,” an AWSN spokesperson said. “It’s a platform to showcase women’s achievements and rewrite the narrative of sports in the Middle East